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Cannect

Cannect's Digital Transformation: Driving Growth Through Design

What we worked on

User research

Information Architecture

Wireframing

Prototyping

Visual & Responsive Design

Website Redesign

Digital Presence

Highlight

A cutting-edge sleek digital transformation for Cannect, upgrading their mortgage & investment platforms into a new era of growth.
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Background

Cannect, a leading mortgage broker in Ontario, sought to enhance its digital presence. We streamlined their borrower and investor portals, redesigned Cannect.ca, and improved their social media and advertising, leading to significant user engagement growth in 2024. Bombe Design has played a key role in redefining Cannect’s digital landscape, committed to driving their ongoing digital transformation.

Challenges

Outdated Platforms: Cannect’s existing digital platforms were outdated, limiting user engagement and failing to reflect the brand’s innovative identity.
Diverse User Needs: The platforms needed to accommodate the distinct needs of both borrowers and investors with an intuitive yet comprehensive design.
Data Management: Secure and efficient management of borrower and investor data was crucial, requiring advanced tools for data analysis and security.
Underutilized Digital Presence: Cannect’s online presence lacked a cohesive strategy, limiting its ability to effectively engage potential clients and investors.

Outcomes

Improved User Experience: The redesigned website and upgraded portals offer intuitive navigation and engaging interfaces, significantly boosting user satisfaction.
Streamlined Processes: The enhanced borrower and investment portals simplify loan applications and investment tracking, providing a more efficient and connected user experience.
Increased Engagement: A cohesive social media strategy and targeted advertising campaigns have expanded Cannect’s reach, attracting more clients and investors.Positive Business Impact: Since the launch in 2024, Cannect has seen significant improvements in website traffic, user interactions, and overall digital engagement, demonstrating the success of Bombe Design’s approach.

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